What can we do for you? We can plan and execute your entire marketing initiative or just fill in the gaps. We can also work within your budget by planning the best options to meet your needs.

Marketing Plans

Pallas marketing plans are thorough, well researched, and customized. Suitable for submission to financial institutions or internal use, Pallas marketing plans are developed for your specific needs and may include the following: situation analysis (company, competitors, and consumers), marketing objectives and target markets, recommendations for products, pricing, and distribution. A general promotional outline may also be included or a complete communication strategy.

Communication Strategies

Communications strategies developed by Pallas turn promotional objectives into effective actions. Communication strategies include an overview, objectives, target markets, key messaging, communication tools (including descriptions, target markets, and budgets for each), and a detailed implementation plan. The implementation plan is primarily a work plan that lays out a day-to-day schedule of activities that will ensure your communication objectives are met. Complimenting the work plan is a description of the steps identified and the individuals responsible for each activity.

Implementation

Pallas can see your marketing objectives through to completion by executing your implementation plan. We do this by establishing your brand, coordinating the development of communication tools (advertising including media buying, public relations, and direct marketing), and ensuring that the goals established in your communication strategy or met on time and on budget. We do this while working closely with our clients through the entire process and providing regular status reports

Research and Report Writing

Pallas undertakes both primary and secondary research in the development of marketing plans and communication strategies. Research may take the form of focus groups, surveys, interviews and more. In addition, Pallas researches and writes custom reports on request. Examples of reports developed in the past include statistical and annual reports.